Privacy Policy

This Privacy Policy describes how MythTech Media LLC (d/b/a SocialMeLab, "we," "us," or "our") collects, uses, and protects information when you visit socialmelab.com or inquire about our services. We are committed to handling your data transparently and in compliance with applicable privacy law, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) where applicable.

1. Information We Collect

Information You Provide Directly

When you submit a consultation request via our lead capture form or chatbot widget, we may collect:

• Name — your first and last name
• Email address
• Phone number (optional)
• Business name
• Marketing challenge or inquiry details
• Newsletter consent — whether you opted in to receive our monthly marketing newsletter (explicit opt-in only; unchecked by default). We record your consent timestamp for compliance purposes.

We collect this information for the sole purpose of responding to your inquiry and providing requested services.

Automatically Collected Information

When you visit our website, we automatically collect certain technical data, including:

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on pages
• Referral URLs
• Ad click interactions (which ads were displayed and clicked)

We use a first-party analytics pixel that assigns an anonymous visitor ID (stored in your browser's localStorage). This ID does not identify you personally and is used only for aggregate traffic analysis.

Cookies & Tracking Technologies

We use cookies and similar technologies to improve site functionality and measure performance. For full details, see our Cookie Policy. Third-party advertisers whose ads appear on this site may set their own cookies when you interact with their ads; we do not control those cookies.

2. How We Use Your Information

We use the information we collect to:

• Respond to consultation requests and inquiries
• Deliver contracted marketing services
• Send service-related communications (e.g., project updates, invoices)
• Send a monthly marketing newsletter with tips and updates — only if you have explicitly opted in. You may unsubscribe at any time by emailing hello@socialmelab.com with "Unsubscribe" in the subject line.
• Improve website content and user experience
• Measure the performance of on-site advertising
• Comply with legal obligations

We do not sell your personal information. We do not use your data for automated decision-making that produces legal or similarly significant effects.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:

• Legitimate interests — responding to inquiries and improving our services
• Contract performance — providing services you have requested
• Consent — for marketing communications (where we obtain separate opt-in)
• Legal obligation — complying with applicable laws

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share data with:

• Service providers — third-party tools that help us operate (e.g., database hosting, email delivery). These providers are contractually bound to protect your data.
• Legal authorities — when required by law, subpoena, or to protect rights and safety.
• Business transfers — in connection with a merger, acquisition, or sale of assets, your data may be transferred. We will notify you of any such change.

5. Data Retention

We retain your contact information for as long as it is needed to provide services and for a reasonable period thereafter in case of follow-up inquiries, typically no more than 3 years after last contact. You may request deletion at any time (see Section 7).

6. Data Security

We implement industry-standard security measures including encrypted database storage, HTTPS for all data transmission, and access controls. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

To exercise any of these rights, contact us at hello@socialmelab.com. We will respond within 30 days (or as required by applicable law).

8. California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected and how it is used
• Right to delete personal information (subject to certain exceptions)
• Right to opt out of the sale or sharing of personal information — We do not sell or share personal information.
• Right to non-discrimination for exercising your rights

To submit a CCPA request, email hello@socialmelab.com with "California Privacy Request" in the subject line.

9. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it promptly.

10. Third-Party Links

Our site may contain links to third-party websites, including portfolio client sites and advertiser destinations. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any personal data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective upon posting with a revised "Last Updated" date. If changes are material, we will provide notice on this page.